Home Selling Process
The Listing Agent
A listing agent represents you and has a fiduciary responsibility to look out for your best interests. Interview agents and meet with at least three of them as you make a decision. Try to hire experience. Ask questions about your listing agreement, including the length of time the home will be listed.
What’s Your Home Is Worth
A seller's greatest mistake is often overpricing the home. Keep your price in line with sold homes that have been identified in a comparative market analysis report. Consider whether your market is hot, cold, or neutral and price according to the market temperature.
Get Your Home Ready
Prepare your home for sale by cleaning and decluttering it and improving curb appeal. You might want to consider hiring a professional stager to stage your home for showings or ask your real estate agent for help with this. You can often use your own furniture. Make any necessary repairs. If you're selling a home where pets live, you might want to make temporary, alternate plans for them. Remember, you only get one chance — and sometimes only 3 seconds or so — to make a great first impression so make it count.
Marketing The Home
Your agent should identify the sizzling selling points of your home and choose the best advertising words to sell it. Approve your agent's marketing campaign or figure out how to advertise your house for sale yourself. Hire a virtual tour company to take quality photographs and put a virtual tour online if possible. Tweak marketing to increase traffic and showings. Confirm that your listing is posted online. Your agent should saturate the internet with photographs and descriptions of your property.
Show Your Home
Plain and simple: You'll get more showings if you let agents use a lock box to show your home rather than force them to make appointments. Keep in mind that your home will show better if you sell in spring rather than in winter. And selling during the holidays will likely result in a lower sales price. Prepare for an open house but use this approach sparingly. Ask for buyer feedback so you can adjust your price, condition, or marketing campaigns accordingly.
Receive Offers
Be prepared to receive multiple offers if your home is priced right. Don't ignore any even if you receive an insulting lowball offer. Negotiate by making a counteroffer. Don't be afraid to make a full-price counteroffer if your price is competitive and it's warranted.
Open Escrow & Order Title
Your agent or transaction coordinator will open escrow and order a title policy for you. Write down the contact information for the closing agent and select a date to close based on when the buyer's loan will fund. Donn't forget to ask for a receipt for the buyer's earnest money deposit.
Appraiser Appointment
Clean the house the day before the appraiser arrives. If you receive a low appraisal, ask your agent about alternatives.
You're typically not entitled to receive a copy of the appraisal because you didn't pay for it. If the buyer decides to cancel the contract based on an appraisal, ask your agent about your rights.
Home Inspection
Now get ready for the home inspector. Ask your agent to provide you with a home inspection checklist so you'll know in advance what the inspector will want to see. Prepare the attic and basement for inspection, too. Move stuff away from the walls in the garage. Prepare for the final walk-through inspection with the buyer as well. It usually takes place a few days before or even the morning of closing.
Deliver Seller Disclosures
All homes in the U.S. are subject to lead-based paint disclosures, even those built after 1978.
If you're aware of any other material facts, disclose them. Your title company should provide CC&Rs, but additional documentation might be required if you belong to a homeowner's association.
Negotiate Repair Requests
You don't ordinarily have to accept a buyer's request to make repairs, but he can cancel the contract if you don't. A buyer might accept a closing cost credit instead if you choose not to make repairs. You're entitled to a copy of the home inspection report if the buyer requests repairs.
Sign Title/Escrow Docs
Depending on where you're located, you might sign escrow documents shortly after opening escrow or you'll sign them nearer to closing. It's common in some states for everybody to sit around the table, buyers, and sellers, so ask your agent about the norm in your location. And be sure to bring a valid photo ID.
Close Escrow
Your property deed, reconveyance, and deed of trust will record in public records. The title company will notify you and your agent when it records the deeds. Depending on the buyer's possession rights, you might be required to move on the day the home closes or even in advance. This should be specified in the contract.